Should My Aspiring Content Creator Pal Cease Using Me for Content?

The Prosecution: Beth

Sometimes she films me while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a surprise: I might be no makeup on, making a strange expression or be captured while eating. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the time and effort I spend helping her make content.

I appreciate that she has helped me with my design career, but I resist our connection to become just a ledger of favours. I don’t feel she’s fake or dishonest, but at times it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and record me smiling with another. It’s so silly. I need her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also want to enjoy it without being filmed, altered, or shared for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I want Beth to see that the creations we produce together can get us an opportunity.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online enables me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on social platforms who execute that style of casual, DIY film-making.

Creating content is my interpretation of engaging with life: noticing the nuances, posting them with an viewership that values the art behind it. I never intend to make my friend uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a chance to experience behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the work we create together can achieve: an opening. I know not everyone enjoys being filmed, but often unplanned moments is what makes content genuine. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but friends support one another in minor capacities. My assumption was recording a clip now and then would be fun for Beth. Creativity thrives in collaboration, and having Beth around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I’d never intentionally humiliate her. But filming together sometimes is part of how I document our time together.

I cherish Beth’s friendship profoundly and want to avoid making videos to come between us. I’m willing to find middle ground: like asking before recording, and avoiding shots that might make her self-conscious.

This is not about power, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to create content with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is willing material. She must to honor Beth’s personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your relationship. Create some real experiences, where true emotions are preserved, not online archives. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Each appears confused as to where the line is. The answer lies not in trying to alter one another, but in each setting defined limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

David Russell
David Russell

A tech journalist and digital strategist with over a decade of experience covering AI, cybersecurity, and startup ecosystems.